What can we learn about marketing from The Wiggles?
Never heard of The Wiggles, then first, background on the musical children’s group with ten multi-platinum records who have sold 17 million DVDs and four million CD’s.
According to Wikipedia, the Wiggles are a children's musical group formed in Sydney, Australia in 1991. The Wiggles are children's entertainers that have rewritten the book about how children can be entertained with song and dance, and my kids and their friends loved them!
On to my point.
This morning my daughter woke up bright and early and the only thing on was The Wiggles. They were being shown at one of the space centers and were all wearing a space suit, custom designed in their signature colors; Greg in yellow, Murray in red, Jeff in purple, and Anthony in blue.
Simple and consistent colors that they wear in most every episode regardless of costume.
How does this relate?
What got me to start thinking about how The Wiggles apply to marketing is that they are consistent and simple in their message. There is no confusion amongst their fans about who is who. Even during flashback scenes to their childhood, they are still in their signature colors.
Is your marketing message simple? What good is developing a marketing campaign if no one can remember it? Look at examples in the corporate world like Nike with their swoosh, Oakley and their “O” and McDonalds with the golden arches. If it isn’t simple, maybe it is time to rethink your message.
Is your marketing message consistent? Does your photography reflect your message? Is your website designed to have the same look and feel as your brochure and your Power Point presentations? If people get lost shifting through your different marketing pieces maybe it is time to align your message so that it is consistent through all your publications.
Some early Monday morning thoughts I thought I would share.
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