This morning I came across a story about an individualized screen-printing application.
You can go through NASCAR’s virtual apparel personalization process and pick your favorite driver, color of shirt and what you want on it and where. Long story short, they are personalizing the process for the customer!
One of the requirements of the millennial generation is for individualized attention. That individualized attention is very evident in the personalized apparel store.
How are you personalizing your recruitment efforts? Are you sending “Dear John” letters or have you tailored each one to the resident with their name? Have you thought about a student portal that welcomes the user each time they log on? Have you placed virtual content that allows them to submit a suggested plan of study tailored to their school or an interactive cost calculator? Can they see where they will be attending class through a virtual tour?
Making the process personal and letting a potential student feel like they are an important part of the process can greatly enhance your recruitment efforts. It is when a student feels value that they will leave your campus with a feeling of place and want to come back as a student.
How are you making it personal?
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