The CareerTech System just finished its annual Summer Conference in Oklahoma City and I was excited to see more presentations this year on recruitment and marketing.
For my presentation this year, I spoke on Enrollment Management in CTE. It went well and the point of the presentation was not to have an in depth conversation (those will come later), but to introduce the concepts behind enrollment management and I felt that it hit the mark.
Of course we also talked some about recruitment, but in a big picture sense. I introduced a recruitment plan that has been developed through reading Tech Prep grants, Guidance grants, TCTW grants and others, combined with my knowledge of higher-education practices and techniques.
Here are some ideas for August:
MEDIA
Success stories in newspapers and other publications
PRINCIPALS AND COUNSELORS
Send P/C newsletter with technology center highlights featuring success stories of local students
Utilize email to send periodic updates of school specific student success stories
8TH GRADE YEAR
Targeted mailing to parents
FRESHMAN YEAR
Conduct fall freshmen/sophomore visits in local high schools
SOPHOMORE YEAR
Personalized letter & email to high priority
Letter from Superintendent
JUNIOR YEAR
College Alliance night invitation mailed to parents and students
The "Recruitment Plan for Oklahoma Technology Centers" has more ideas and concepts for recruitment year round. Some asked about it after the presentation and if you will give me an email, we would love share it and to work with you, develop it further and help implement it throughout the system to help Oklahoma continue to grow.
I'll continue to talk about Enrollment Management here, I hope you'll come back. If you went to the presentation, let me know how I did, I hope that you learned at least one thing that you can implement on your campus.
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