How do students find where to apply to your institution on your Web site?
Do they have to search your pages hoping to find a link to an email? If they get lucky, so they find a pdf? Do they have to click more than three times?
Take potential student right to where you want them to be, applying to your institution.
Put an "Apply Now" button on your front page so that when a student reaches your Web site, they know exactly where to go.
Want to see what I am talking about? A few universities in the Big 12 that I think have done it correctly are OSU and Baylor,
Southern Oklahoma Technology Center does a nice job of sending you immediately to their online application.
How are you directing your prospective student to Apply Now!!?
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