How do you let students know about college opportunities on your campus?
Are you just depending on word of mouth? Word of mouth is important and peer to peer recruitment is highly effective, but what else can be done?
How about a college display at the front entrance? Work with your college partner to develop displays that highlight the partnership that exist between your technology center and the college. Place a vinyl banner strategically in the front lobby and you will provide a daily reminder that students can earn college credit while attending your institution.
Do you have an information booth by the welcome desk? Are there brochures that highlight your Cooperative Alliance along side your automotive and cosmetology programs? Place some brochures that tell a prospective student that they can get credit, and how they can do it. If you have to develop a new brochure, make sure to brand it with your campus.
Does your institution use an electronic display board? Along with the date of your next board meeting and when Christmas Vacation begins, run slides highlighting Alliance opportunities to students and guest. Put a slide in the rotation that shows the logo of your college partner and tells an interested student where to go to get more information.
What do your callers hear when you place them on hold? Do you run facts and figures about your institution? How about adding how many college hours your students were enrolled in along with the fact that you were founded in 1938?
Where do you highlight the Alliances on your website? Is it a "best kept secret" or have you brought it to the forefront where a person who comes to your website knows right away that you have an institution that values the college transition? Place a link to college credit opportunities front and center. Once the student clicks, they would get all the information that they need to know plus a phone number and email of who they should contact.
Some of these are simple, others involve a little more planning or work. There are lots of ways that you can develop to get the word out that your technology center values college opportunities and that students looking for those opportunities can be successful by enrolling with you.
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