1.15.2008

The Tech Prep Brand Image

What does the Tech Prep brand image mean to you? A quick Google search produces this image from Alaska Tech Prep. Is this the brand image that you are creating and is it reflective of what Oklahoma is doing with Tech Prep dollars?

The Tech Prep brand image is every person’s interaction with Tech Prep that creates an impression. As you put together marketing pieces and build your website, pay attention to the brand image that you are creating. Does it reflect High-Skill, High-Wage and High-Demand careers? Do the jobs require an associates or bachelors degree? Do your potential students understand what you are trying to say?

The OK Tech Prep website features a nurse, chemist and business people, what image are you selling?

Posted by Jeremy Zweiacker at 11:26 AM
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