11.06.2009

Embracing Diversity


As I visit different campuses one of my favorite things to do is grab a publication or two and thumb through the pages.

I look for several different things. Some of the things I look at include:
  • Does the publication include identification of career majors where a student can earn college credit through the Alliances?
  • Does the publication call the offerings career majors, or does it still call them programs?
  • Does the publication follow a branding strategy that is consistent with other publications and Web presence?
  • How is the publication written?
  • Does the publication embrace diversity?
It is true that embracing diversity is much more than pictures on a Web page or on a view book. It is the empowerment of people, all people. Through diversity we can build better teams, using the strengths of all. Embracing diversity is about actions.

Embracing diversity should be a goal of every institution. Moving it from something written in a strategic plan to actions and measurable results.

We must realize that we build perceptions of how our institutions embrace diversity through the publications that we create and use. The reader assumes that the imagery used is a reflection of the reality of your institution.

Ask yourself, is your publication reflective of the true identity of your institution? Is it a reflection of the district or area that it serves?

Do your publications embrace diversity?

No comments:

Post a Comment

Labels

Recruitment and Marketing (125) CareerTech (82) Professional Development (64) Web 2.0 (63) Enrollment Management (41) Presentations (41) College and Career Ready (37) Reading List (34) Cooperative Alliance Program (33) Preparatory Services (24) Rigorous Programs of Study (RPOS) (24) YouTube (24) National Career Pathways Network (21) Summer Conference (20) National Technical Honor Society (18) OkACTE (18) CareerTech Blogs (17) Career Majors (16) .EDU (15) ecards (15) STEM (14) Successful Practices (14) NPOSI (12) NRCCTE (12) Friday Marketing Tip (11) Year Round Recruitment Plan (11) Strategic Purposes (9) Summer Camps (9) Twitter (9) Accountability (8) CTE Month (8) NATPL/NACPL (8) Parental Involvement (8) Social Media Optimization (8) CareerTech History (7) FIRST (7) OAMCTE (7) OkPOSI (7) Economic Development (6) GuidanceFest (6) High School Z (6) Innovation (6) ACTE (5) Carl Perkins (5) Millennial Generation (5) OSRHE (5) QR Codes (5) CTSO (4) Education Technology (4) Career Clusters (3) CareerTech Foundation (3) Green (3) Guest_Post (3) OKPOSS (3) PLN (3) Podcast (3) Scholarships (3) Academic Enhancement (2) Blogs I Read (2) Career Development (2) Career Readiness (2) Maker culture (2) Non-Traditional Fields (2) OSDE (2) Apps I Use (1) CAP Working Groups (1) Career Preparation (1) Career Preparation and Enhancement (1) Curriculum and Assessment Service (1) Customized Training and Consulting (1) Decision Framework (1) Digital Resources (1) Facebook (1) Four Cs (1) Individual Career Plans (1) Infographic (1) Innovation Roundup (1) Major Processes (1) OKYPCT (1) Online Resources (1) Partnerships (1) Postsecondary Transitions (1) Q&A's (1) Quotes and Thoughts (1) Recognition (1) Technology Center (1) Work and Family Studies (1)