11.28.2011

Love and Hate with QR Codes

I have a love/hate relationship with QR codes, let me explain.

I love QR codes. They are simple to make and they are simple to use. You can use them anywhere, from out-of-office signs to t-shirts. They are incredibly efficient and bring another dimension to the internet. Your student can be reading in their textbook on the Deceleration of Independence and when they are done scan a QR code that takes their smart phone to a video of Thomas Jefferson reciting it. I love being able to walk through a garden and do a quick scan for a plant list and I use them in my presentations to allow people a quick download of contact information instead of them having to write it down.

I hate QR codes. Most people/companies use a QR code to take you to their website. And more often than not, it takes you to their full blown website which on a mobile device loads slllllloooooooooowwwwwwwwllllllllllyyyyyyyyyyy, if at all.

This morning I was pleasantly surprised while making breakfast. When I was looking for some peanut butter in the cupboard I noticed that the Jello box had a QR code. Always being curious, I decided to scan it.

What popped up was a mobile website that was filled with Jello goodness. Not only was the site holiday themed and allowed you to order your holiday cutters, it had social media integration with a simple link to their Facebook fan page. But it was what was is in the middle that got me excited! Holiday recipes and I decided to follow the recipe links and see what happened.

The recipe links took you further in their mobile site and you have the opportunity to check out multiple recipes and you can see what they look like with great photographs.The recipes are part of their mobile site as well. Each one is sized to fit into the viewer of a mobile device.

Why is all this so important you might be asking? Well, a QR code that leads to a mobile website, that has information that you can easily obtain and use, is very handy. Imagine you are in the grocery store and scan the code. The recipe for Triple-Chocolate Cookie Balls intrigues you and you want to check it out. After looking at the picture you want to make them and while you are in the store you realize that you also need some white chocolate, you have bakers chocolate at home and you better pick up some chocolate sandwich cookies because the kids probably are them all while you are shopping.

I think I will start sharing more, well done QR codes. Hope you enjoy this example and don't look at it on an empty stomach!



(By the embedding of this QR code we are not endorsing Jello or its products or companies. We simply want to share with you an example of a quality QR code campaign.)

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