Inside the Magic Kingdom

Our functional area has been been involved in a study of the book "Inside The Magic Kingdom" by Tom Connellan. 

The book follows several executives from different companies and backgrounds as they meet a former Disney cast member and learn about seven keys to Disney's success.

The lessons that the executives learn are illustrated by stories from cast member viewpoints, Disney exeuctive viewpoints and from their observations as they learn about and explore the Magic Kingdom.

Besides learning some cool Disney trivia, the keys are concepts that can be incorporated into the culture of a successful business or agency. Concepts like paying fanatical attention to details, using multiple listening post for feedback and that every cast member is important are a few that you will explore.

When I learn the most during a book review is discussions that are generated. We talk about the easy ones like customer service and who are customers are as well as talking about harder questions like our culture.

We are not yet finished and I look forward to the next conversations that our team has. Who knows, maybe when we wrap up I can share with you some of the Magical Moments that we have created!